The Imagineers of Laundry
At Enchanted Laundry Co.™, our story begins with family trips to Walt Disney World®. For us, Disney wasn't just about rides or characters - it was about the way imagination and innovation came together to create a world where every detail mattered. We remember sitting beside the statue of Walt Disney at EPCOT® , Looking at Spaceship Earth, and thinking about the magic of turning everyday moments into something extraordinary. That idea became the heart of what we do today - bringing magic home, starting with something as simple (but essential) as laundry.
A Sister Brand with a Shared Mission
Enchanted Laundry Co.™ is the sister brand to Alpinia Labs — and we mean that quite literally. Founded by sisters Katie, Brianna, and Lauren, with the full support of our entire family, Enchanted Laundry is built on the strength, trust, and creativity that comes from working side by side. Each of us brings our own talents and perspectives, united by a shared passion for travel, Disney-inspired nostalgia, and truly clean home care. Together, we’ve created a brand that blends family values with uncompromising quality—proof that when family works together, the results are nothing short of magical.
Our Mission
We’re here to change the way you think about laundry. No harsh chemicals, no bland scents, and no wasteful packaging—just beautifully crafted, ultra-concentrated detergent powders inspired by unforgettable resort experiences. As a family-owned business in Southwest Florida, we create every batch with care and intention. Disney® has been part of our family traditions for years, and we hope Enchanted Laundry Co.™ becomes part of yours. Our goal is simple: to give you laundry products that perform beautifully, smell incredible, and bring a little joy to your day—because even the everyday deserves a touch of magic.
Meet Katie — Our Master Formulator
Katie has spent over 15 years formulating innovative, natural products. As the lead formulator for our family-owned company, Alpinia Labs, she perfected our signature plant-based laundry detergent—a blend of cold-process coconut soap (crafted entirely in-house), natural enzymes, and eco-conscious ingredients. This same expertise is behind every Enchanted Laundry Co.™ creation, delivering exceptional cleaning power without compromising on gentleness, sustainability, or quality.
From lotions and serums to soaps, gentle deodorants, and our most trusted laundry and dishwasher powders, Katie brings hands-on product development from her company, Alpinia Labs, straight to your home. Her dedication to purity and performance ensures that every product is thoughtfully clean—rooted in natural ingredients, smart innovation, and the belief that what you put on and in your home should nurture and perform beautifully.
Powered by Alpiniå Labs
Every Enchanted Laundry Co.™ formula is proudly created in partnership with Alpinia Labs — our family’s research and manufacturing company dedicated to clean, effective, and environmentally conscious home and body care. With years of formulation expertise behind every blend, we’ve built our brand to compete with the largest names in the industry, combining small-batch attention to detail with rigorously tested, premium-quality ingredients. Our products deliver the kind of performance you expect from big brands — without the harsh chemicals they rely on — and feel as luxurious as they are powerful. Each ingredient is meticulously chosen for both safety and performance, giving you the confidence of a high-end brand with the care and integrity of a family business. It’s elevated, everyday luxury — proof that clean can be both beautiful and effective.
