The Floridian®
Everyday Luxury, Captured in Linen & Bloom.
White jasmine, tea blossoms, and cedarwood create a delicately floral fragrance that turns every wash into an escape in timeless elegance.
Regular price
$17.99
Size
Small Load: Use 1 scoop or 1 tablespoon of detergent powder.
Large Load: Use 2 scoops or 2 tablespoons of detergent powder.
(If you misplace the included scoop, a standard tablespoon works just as well.)
- Add Your Laundry: Place clothes, sheets, and other linens into the washing machine.
- Add Detergent: Sprinkle detergent evenly over the top of your laundry.
- Start the Wash Cycle: Choose your preferred settings and start the machine.
If you prefer a stronger scent, just add an extra scoop.
Saponified Coconut Oil, Sodium Carbonate, Sodium Bicarbonate, Borax, Dead Sea Salt, Chicory Root Extract, Eco-Friendly Sulfur Complex, Alpinia Signature Enzyme Blend (Protease, Amylase, Mannanase, Lipase), TAED, Terpene-Based Botanical Fragrance (naturally derived from essential oils and plant extracts, paraben-free and phthalate-free)
Regular price
$17.99
Size
Small Load: Use 1 scoop or 1 tablespoon of detergent powder.
Large Load: Use 2 scoops or 2 tablespoons of detergent powder.
(If you misplace the included scoop, a standard tablespoon works just as well.)
- Add Your Laundry: Place clothes, sheets, and other linens into the washing machine.
- Add Detergent: Sprinkle detergent evenly over the top of your laundry.
- Start the Wash Cycle: Choose your preferred settings and start the machine.
If you prefer a stronger scent, just add an extra scoop.
Saponified Coconut Oil, Sodium Carbonate, Sodium Bicarbonate, Borax, Dead Sea Salt, Chicory Root Extract, Eco-Friendly Sulfur Complex, Alpinia Signature Enzyme Blend (Protease, Amylase, Mannanase, Lipase), TAED, Terpene-Based Botanical Fragrance (naturally derived from essential oils and plant extracts, paraben-free and phthalate-free)
Ultra-Concentrated. Microplastic-Free.
Planet-friendly laundry made with effective ingredients you can trust.
Resort-Inspired Scents.
Bring the feeling of sleek towers, tropical breezes, and timeless elegance home.
Made for Magical Living.
Created by a family who believes daily routines should feel a little extraordinary.
Where Elegance Meets Comfort
The Floridian® is more than detergent—it’s refinement made simple. Inspired by grand stays filled with chandeliers, manicured gardens, and crisp linens, this fragrance brings that sense of serene luxury into your laundry room.
Airy jasmine and gentle tea blossoms set a delicate floral tone, clean linen adds brightness, and soft musk wraps everything in an understated, powdery finish. It’s the feeling of fresh sheets turned down with care, garden paths lined with blooms, and afternoons lit by golden sunlight. Timeless. Graceful. Unforgettable.
Frequently asked questions
Yes! Our formula is made with clean, microplastic-free, and plant-based ingredients—no harsh chemicals, parabens, or synthetic dyes. It's gentle on skin, safe for the whole family, and effective on everything from baby clothes to towels.
Absolutely. Our ultra-concentrated powder is designed to work beautifully in both standard and HE machines. Just one tablespoon per load delivers a powerful clean—no bubbles, no buildup, just fresh, resort-level laundry.
Each fragrance is thoughtfully crafted to evoke the feeling of staying at an iconic resort—whether it’s tropical paths lit by tiki torches, the elegance of a grand lobby, or salt air drifting in from a coastal boardwalk. They're not direct replicas, but magical nods to the places that make you feel most at home.